audience profile

The audience profiling rule is a guideline regarding the on-screen position between a character and another character or object within a scene. The axis runs between the characters and by keeping the camera on one side of this axis for every shot in the scene, the first character will always be to the right of the shots position, while the second will always be to the left of the shots position to avoid disorientating the audience.

this rule should also apply to a character or object moving, for example, if a man was walking and being filmed from the left side and so walked off frame to the left , the man should come back onto frame in the next shot from the right and continue to be filmed from the left. this always applies unless the director wishes to create a sense of time passed between shots.